If you are looking for an SEO Agency in the UK, the first thing you would do is to look for various online marketing services for your company. Most probably, you would start contacting the firms at the top. You would consider it reasonable that the person at the top would know what he is doing. However, on getting in touch with them, you would find that all of them are telling you the same thing.
Here are various misconceptions about SEO firms. When you start thinking about the various aspects, there are many questions that need to be answered.
Does the SEO firm have a convincing website? Just having a nice looking website does not mean that the SEO firm is a good one. If you are looking for a company that also takes care of designing a new website, then you need to consider a company that has a good looking website.
However, if you are just looking for a top-notch SEO company, you would find that some of the best SEO companies have second-rate looking websites.
Do they have good SEO ranking?
An SEO company in the UK may show top-ranking not just because it is one of the best firms, but also because it is long established in that area. When 50 firms in an area are targeting the same keywords, Google places a lot of weight on the other factors.
Large or small company
If a firm is good at something, but it may not be anything related to SEO. A company may be big because they have the knowledge of how to form the right kinds of partnerships. Such a skill may not necessarily translate into SEO success for the clients.
Remember, bigger is not always better. Sometimes, all your company may need is an SEO expert working from his or her basement. In other cases, an international company with 500 employees may give the right solutions. One cannot automatically write options off. One needs to look beyond the superficial appearance of hiring the right SEO firm.
Decide your needs: Are you looking for link removal, one-time audit, reputation management, link building, PPC management, content marketing, retargeting, or any other service offered by the SEO companies?
It is always better to start with the job that needs to be done. If you want to grow the sales by 20 percent in the next 12 months or increase your leads by 50 percent in the next 6 months, you need an SEO company that can work on the same.
Having a goal in mind would help you measure the success of your engagement with the SEO company. This goal would function as the center of communication with the company. When you cannot measure the SEO efforts, you would be less likely to succeed with them.
Multiple consultations: After you have determined what you want, plan a consultation with the SEO firm. This can be through phone, email, or in person. Most SEO firms offer a free consultation for the purpose of impressing their prospective clients to do business with them. This also lets you decide if you like the firm and want to do business with them.
Finding the case studies and references would also help you to figure out the right SEO agency in the UK for realizing the goals of your company.